Buyers are prioritising ‘liveability’ over luxury and developers must adapt

December 22, 2025

According to the Global Wellness Institute, wellness real estate surged to an estimated $584 billion in 2024 and is projected to nearly double to $1.1 trillion by 2029, with the Middle East among the fastest-growing regions. This growth reflects a decisive shift away from luxury as a status symbol toward spaces that deliver tangible benefits: natural light, clean air, walkability, and access to nature.

The pandemic accelerated this change, and it’s not fading.

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